It's Not You, It's Your Strategy: How to Find Work in a Tough Job Market

(Free Ebook in English and Spanish)

I wrote this book because I saw so many cool and talented people making the same elemental mistakes when applying for jobs.

A poor job market is discouraging, but by making sure you're using a strong strategy, you can improve your chances of getting hired even in a terrible job market.

It's Not You It's Your Strategy focuses on the foundational activities and strategies underlying a successful job search, but does not include information on tactics (e.g., how to interview or write a resume), partly because that information is widely available elsewhere.

Here is the Table of Contents:


1. How Unemployment Stinks: Let Me Count the Ways…
2. If You Need Help, Get Help
3. Practice Optimism
4. Yes, There are Good (or, at least, Okay) Jobs Out There
5. Negotiable and Optional Job “Requirements”
6. On Pickiness and Biases
7. On Fear, Procrastination, and Not Getting Stuck
8. When You Don’t Like Your Options
9. Yes, You’re Employable
10. Invest in Lavish Self-Care
11. Create a Supportive Community
12. Create Time
13. Be Frugal


14. 85%
15. Competing with the “Fab 15%”
16. HIAP vs. Willy-Nilly
17. Do it Like Dudley
18. HIAP + Enthusiasm = Safety
19. HIAP + Enthusiasm = a Few Good LAFS
20. HIAP + Enthusiasm = the Magic Wand
21. Do it Like Dudley (Part II)
22. Details Count – Incredibly!
23. Zip to It!
24. Scanners (and Emailers and Faxers) Live in Vain: Why Technology Isn’t Necessarily Your Friend
25. “Technical Skills” <= “Soft Skills” + Business Savvy
26. Don’t Commoditize Yourself
27. The Crucial Importance of Framing


Cover designs and illustrations, and Spanish translation, by Juan Jaume.

I hope you find the book useful! I welcome your feedback at

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